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How to use the Character Counter
- 1Type or paste your text.
- 2Watch the character count and limit bars update live.
- 3Trim your text until every bar you care about is green.
Popular character limits
X (Twitter) post: 280. SMS message: 160 (70 with emoji). Google title tag: about 60. Meta description: about 155. Instagram bio: 150. YouTube title: 100. LinkedIn headline: 220.
More character limits
| Where | Limit |
|---|---|
| Google title tag (shown in results) | about 50–60 characters |
| Meta description | about 150–160 characters |
| SMS (standard characters) | 160 per message |
| SMS with emoji or non-Latin letters | 70 per message |
| X (Twitter) post, free account | 280 |
| Instagram caption | 2,200 |
| LinkedIn post | 3,000 |
| YouTube title | 100 |
| YouTube description | 5,000 |
Why SMS length drops to 70
Standard SMS uses a 7-bit alphabet that fits 160 characters. Adding a single emoji or a character outside that alphabet (such as Arabic, Urdu or Chinese) switches the whole message to Unicode, which fits only 70 characters, so a long message is split into more parts.
Frequently asked questions
Do spaces count as characters?
Yes, on almost every platform spaces and line breaks count. The tool shows counts both with and without spaces.
Do emojis count as one character?
Visually yes, but many platforms count an emoji as 2 characters. The counter counts user-perceived characters.